Meta’s Andromeda Just Got a Major Upgrade: What It Means for Your Ads
The short version: On October 28, 2026, Meta published details on the next generation of Andromeda, the system that decides which ads even get a chance to be shown to a person. Meta says it can now evaluate every eligible ad with far more intelligence, at more than one billion ads per second. For advertisers, the practical takeaway is that creative quality and creative variety are likely to matter
Meta · Andromeda