Google Local Services Ads
Google’s Local Services Ads connect eligible service businesses with people looking for help in their area.
Let’s talk about your goalsPractical recommendations. No pressure. No fluff.
A practical approach
Local Services Ads, often called LSAs, are a specific Google advertising product, not a general name for local marketing. Eligible providers can appear in a prominent service listing in Google Search. Customers can contact the business through the ad, rather than first visiting a landing page.
What we can help with
A service listing helps people compare providers and get in touch by phone or message. Booking options are available for some businesses. The Google Verified badge indicates completed screening where that badge is available; eligibility and features vary by category and location.
LSAs charge for valid leads under Google’s rules, not ordinary website clicks or completed jobs. Prices vary. You set an average weekly budget, with a monthly maximum. A lead can be chargeable even when it does not turn into a sale, and some missed calls can qualify.
Google checks whether your category and area are supported. Screening requirements depend on the business and location and may include license, insurance, and background checks. We help organize setup; Google controls approval and verification, not our team.
We help shape the campaign around the services you want to promote, the areas you cover, and your budget. Ongoing management focuses on the leads coming in and adjustments that fit your business. Your team’s ability to respond and follow through is part of the plan.
How we get there
Review your category, service area, capacity, and required verification.
Complete the required checks and configure services, targeting, budget, and lead handling.
Monitor inquiries and spend, refine the campaign, and keep your response process working.
Questions, answered
No. Traditional search campaigns commonly charge for clicks and send visitors to a website. LSAs are a separate pay-per-lead offering for eligible providers.
No. Payment is for a valid lead, not a guaranteed booking. Review current Google billing rules, including missed-call criteria and lead-credit limitations, before launching.
No. Availability depends on category and location. Screening requirements also vary. We check eligibility before recommending this channel.
No. Google determines placement and verification. We manage the campaign within its requirements, without promising a position, approval, or lead volume.
No. They serve a different purpose. Your website helps explain your business, while SEO develops organic visibility. We consider how the channels fit together.
Bring your goals, your current setup and any constraints around budget or timing. We can use those details to identify a sensible starting point for google local services ads without assuming you need every available service.
We will discuss responsibilities, handoff and any ongoing support during planning. The right arrangement depends on your team and the scope; ongoing services are agreed separately rather than assumed.
For current product rules, see Google’s Local Services Ads overview and lead billing guidance.
Find your growth opportunities
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